Connecting with Social Media Insight: Reach New Generation Consumers with Environmental Sustainability Trends
At present, the eco-friendly trend and environmental awareness are receiving significant attention from brands and consumers globally. The principles of sustainability and environmental protection are continuously growing, leading many brands to modify their product development processes to emphasize eco-friendliness. This approach not only helps minimize environmental impact but also fosters trust and loyalty among customers. Additionally, transcosmos provides social analysis solutions which employs social listening tools to gain deeper insights into this important topic.
Contents
1.What is Social Listening Tools?
3.Consumers’ Opinions Survey on Purchasing Products from Eco-Friendly Brands
What is Social Listening Tools?
Social listening involves tracking and analyzing conversations on social media platforms to gather valuable insights into customer needs, sentiments, and trends, while also keeping an eye on competitor activities. In contrast to social media monitoring, which primarily focuses on brand mentions and engagement metrics. Social listening also involves understanding the context behind these conversations, helping business leverage customer feedback, identify emerging trends, and predict marketing movement in real-time. For more information What is Social Listening?
Why Is It Important for Brands to Prioritize Eco-Friendliness, Environmental Responsibility, and Sustainability?
Global environmental challenges like climate change, global warming, resource depletion, and plastic waste have heightened consumer awareness of the environmental impact of their consumption habits. Consumers consider not only quality and price, but also favor brands that demonstrate environmental responsibility and transparency in their production processes. This shift not only shapes purchasing decisions but also compels brands to align with evolving expectations. Prioritizing environmental protection has become essential for building long-term customer trust and loyalty, making it a critical factor for brand growth in an increasingly competitive market.
Consumers’ Opinions Survey on Purchasing Products from Eco-Friendly Brands
The number of eco-active consumers has grown significantly compared to the previous year. This trend highlights a rising awareness of environmental concerns and the growing demand for eco-friendly products, especially in the Fast-Moving Consumer Goods (FMCG) sector, which is expected to see continued growth in the future.
How Do Brands Approach the Idea of Minimizing Environmental Impact?
The growing on global warming, environmental conservation, and waste recycling has led many brands and businesses to launch campaigns that demonstrate their commitment through various products, events, and activities. For example, some brands host art exhibitions using expired cosmetics, donate unused products, and promote recycling from waste. By understanding and addressing these challenges, brands can sustainably expand the market for eco-friendly products while contributing to long-lasting positive environmental impacts.
How TCTxBSC Stays Updated on Customer Needs and Trends?
transcosmos provides industry analysis to help brands understand manufacturing and branding trends related to environmental sustainability that are gaining momentum in 2023. Many industries are adjusting their strategies and product presentations to align with these emerging trends and meet consumer needs. Through Social Analysis, transcosmos offers insights for better trend predictions and future planning. The transcosmos team monitors, measures, and summarizes key insights, helping BSC International stay ahead of market trends and market more effectively to consumers.
BSC International has advanced its approach to trend analysis by developing a line of sustainable products, launched under the "One Brand... Move Forward to Sustainability" campaign at the 28th Saha Group Fair. This initiative introduces the concept of "Sustainable Beauty and Beyond Cosmetics," which emphasizes four key aspects of sustainability:
- Using environmentally friendly, biodegradable raw materials.
- Reducing carbon footprint through packaging with 30% of PCR to minimize environmental impact.
- Utilizing natural extracts with PSR technology to reduce water and ocean pollution.
- Using lotus pollen extract to promote sustainable natural raw material sources and preserve Thai wisdom.
