TikTok Shop, Shopee, or Lazada? Which Platform Is Right for You?
Comparing TikTok Shop, Shopee, and Lazada for Online Sellers
Modern consumers no longer shop through a single channel. That’s why brands must adapt their strategies to each platform, especially the big three in Southeast Asia: TikTok Shop, Shopee, and Lazada.
In this article, we’ll explore the pros, cons, selling strategies, and ad budget differences across platforms—so you can make data-driven decisions for your Ecommerce business.
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Strengths and Weaknesses of Each Platform
|
Platform |
Strengths |
Weaknesses |
|
TikTok Shop |
Focuses on live selling and viral video content |
Impulse-driven buyers, not ideal for high-value items |
|
Shopee |
Large user base with strong seller tools |
Intense price competition and layered fees |
|
Lazada |
Stable Seller Center with strong affiliate ecosystem |
Lower user engagement compared to TikTok |
Unique Sales and Promotion Strategies
-
TikTok Shop: Leverage live selling, influencer marketing, and affiliate creators to drive impulse buys.
-
Shopee: Align campaigns with major events like 9.9 or 11.11. Use Shopee Feed and Boost Product features.
-
Lazada: Maximize features like LazLive and Sponsored Discovery. Use affiliate tools to expand reach.
Choosing platform-specific strategies enhances your ROI compared to using a one-size-fits-all approach.
Budgeting and Advertising Performance
|
Platform |
Average CPC (Cost Per Click) |
Recommended Ad Strategy |
|
TikTok |
0.5–1.2 THB |
Best for awareness and live selling boost |
|
Shopee Ads |
1.0–2.5 THB |
Focus on product-based and price keywords |
|
Lazada Ads |
1.0–2.0 THB |
Use Sponsored Discovery + Flash Sale boosts |
Allocate separate budgets per platform and adjust based on performance for maximum ROAS.
Managing Multiple Platforms with End-to-End Services
Selling on multiple channels simultaneously requires efficient Order Management Systems (OMS), Warehouse Management Systems (WMS), Fulfillment integration, and specialized platform know-how.
transcosmos offers a comprehensive Ecommerce solution, including:
-
Platform-specific sales strategies
-
Centralized stock and order management
-
Channel-specific ad optimization and reporting
🚀 Explore our full Digital Marketing & Ecommerce Services
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✅ Conclusion: Choose the Right Platform, Maximize Sales
There’s no universal best platform—each has unique strengths. Understanding these differences helps you craft tailored strategies and unlock growth potential.
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👉🏼 Discover more at Marketplace Solution from transcosmos
