How to Choose the Right Products for Marketplace Success

If you’re just starting your online business or struggling to grow your store on Shopee or Lazada, one of the most common questions is: "What should I sell?"

There’s no one-size-fits-all answer. Each marketplace has its own audience behavior and expectations. This article helps you understand how to select the best products for each channel, analyze market trends, and set pricing strategies that boost competitiveness.

📅 Need expert help to manage your product portfolio like a pro? Explore our Marketplace Solution by transcosmos for full-service support.

What Kind of Products Sell Well on Marketplaces?

Although trends change, some product categories consistently perform well:

• Fashion: T-shirts, tote bags, sandals

• Health & beauty: Supplements, sheet masks, skincare sets

• Tech gadgets: Power banks, earphones, charging cables

• Mom & baby: Diapers, formula, toys

• Everyday consumables: Tissue paper, detergent, shampoo

Tips : Products with repeat purchase potential or that appeal to a specific niche tend to build loyal customer bases more quickly.

Analyzing Competitors and Buyer Behavior

Before launching, it’s critical to evaluate 3 main areas:

1. Keyword Trends: Use Shopee or Lazada Seller Center and tools like Google Trends to identify top search terms.

2. Key Competitors: Study their listings—pricing, product photos, and promotional copy.

3. Customer Reviews: Identify what shoppers like or dislike in reviews. Use this insight to position your products with a unique value.

🎖️ Pro Tip: Monitor recommended categories during seasonal campaigns like 9.9, 11.11, and 12.12 to find what the platforms prioritize.

How to Set Competitive Prices

Price plays a huge role in buyer decisions on marketplaces. Consider these factors:

• Total Cost: Include product cost, shipping, and marketplace commissions

• Gross Margin: Avoid pricing too low (losses) or too high (low conversion)

• Market Price Range: Benchmark competitors to find gaps

• Bundles & Flash Sales: Strategic pricing bundles or time-limited offers can drive higher volume sales

A team that understands marketplace economics can help you optimize pricing without sacrificing profitability.

transcosmos Helps You Build a Winning Product Strategy

FREE CONSULT & ASSESSMENT!

At transcosmos, we support brands in expanding their product portfolios across Shopee, Lazada, and D2C websites. Our end-to-end services include:

• Market demand and white space analysis

• Core vs. campaign SKU planning

• Price strategy, promotion bundling, and sales gimmicks

• Real-time dashboards for tracking top sellers and low performers

📌 Learn more about our Full-Service Digital Marketing & E-commerce Solutions

📚 Related Articles:

Top 5 Mistakes Marketplace Sellers Make — and How to Avoid Them

Pro Review Strategies That Actually Drive Sales

📍 Conclusion: Choosing the Right Product Is Half the Battle

Your product doesn’t need to be revolutionary. It needs to match customer demand and be priced competitively. A strong understanding of buyer behavior, competition, and product portfolio planning is the foundation of sustainable marketplace growth.

🚀 Ready to sell smarter? See how our Marketplace Solutions from transcosmos can help you choose and manage products for long-term success.