In-depth Analysis of the electric vehicle (EV) Trend Using Social Listening Tools from transcosmos
Electric vehicles (EVs) continue to be a highly relevant and widely discussed topic in Thailand. With numerous international car brands entering the market, competition has intensified, resulting in a fierce "price war." Ongoing price reductions, lead to increased public discussions about EVs, covering a wide range of topics such as performance comparisons between models, affordability, after-sales service, battery health concerns, and the shortage of EV charging stations to meet growing demand.
Contents
1. In 2024, electric vehicles (EVs) trends have grown compared to last year.
4. Top 5 Most Mentioned Electric Vehicle (EV) Brands.
In 2024, electric vehicles (EVs) trends have grown compared to last year.
The overall mentions of electric vehicle (EV) on different platforms reached over 21,000, an increase of 4,000 mentions (24%) from August 2023, which had approximately 17,000 mentions. Refer to the data showing that Instagram and news websites also have become more prominent, with most discussions being led by brands and niche influencers.
When comparing the current period to the same time last year, the following EV-related topics have been the most frequently discussed:
1st Price and Worthiness (28%)
The price and value of electric vehicle (EV) remain the most discussed topics among consumers, though discussion has decreased from 2023 when the price and value was at 42%.
2nd Battery (26%)
Discussions about batteries have risen from 2023 to 26% in 2024, with a primary focus on battery capacity across various car models, the increasing production of batteries, and the declining battery prices.
3rd Problems (18%)
Concerns among Thai consumers have slightly risen when compared to last year, particularly regarding the safety of electric vehicles (EVs). This increase is driven by media reports of accidents caused by system failures and usability issues that may not be well-suited to Thailand's driving conditions.
4th EV Charging Stations (16%)
Mentions of EV charging stations increased only 1% in the year 2024 when compared to year 2023. Most discussions focus on the shortage of EV charging stations and the poor quality of existing charging infrastructure.
5th Design (12%)
Mentions of design decreased from the previous year to 12%. This might be because new electric vehicle (EV) is now as stylish and modern as sports cars and regular gasoline-powered cars.
Additionally, the growing adoption of electric vehicle (EV) in Thailand has increased interest in after-sales services. For potential buyers, price and value have become more important than design. As a result, brands are competing more aggressively on pricing and promotions, making the electric vehicle (EV) market more dynamic. This trend is further boosted by government support and incentives encouraging electric vehicle (EV) adoption.
The provinces and regions with the most discussions about electric vehicles (EVs) align with the expansion of EV charging stations.
The frequency of electric vehicle (EV) discussions reflects the level of interest in electric vehicle (EV) technology in different regions of Thailand. Bangkok and its surrounding areas which are both densely populated and economic hubs, show the highest levels of EV-related discussions. The central region hosts the most EV charging stations at 34%, meanwhile, the discussion about EV charging stations is also distributed throughout the country, with 22% in the eastern region, 25% in the northeastern region, 11% in the northern region, and 8% in the southern region. Overall, it can be concluded that consumer interest in electric vehicles is increasingly spreading across various regions, along with a growing awareness of the availability of EV charging stations in different provinces.
Top 5 Most Mentioned Electric Vehicle (EV) Brands
1st BYD
2nd Tesla
3rd Honda
4th MG
5th Changan
This highlights the shifting popularity and the rapidly evolving competition within the electric vehicle (EV) market. Currently, BYD is the most talked-about car brand, indicating that Thai consumers are particularly interested in researching this brand, even with price reductions from other brands.
All this data has been collected and analyzed by a team of experts from transcosmos using our Social Listening tool, which monitors key discussions and mentions of your brand on social media. Our goal is to assist brands in optimizing their future marketing campaigns and improving their services. If you’re interested in our social media analytics services or would like more information, please contact transcosmos directly.
